Strategy

 

Company goals:

 

Increased tobacco purchase, expanded farmer base for extended production of fermented tobacco, cigarettes, exploration and expansion to new markets.

Restoring reputation on local and international markets, especially with business partners.

 

 

Activities:

 

Reduction of unnecessary and ineffective costs;

Increased level of use of available capacities, production volume, advanced techniques of human resources management;

Improvement of organizational management structure and more efficient and effective management style, via implementation of integrated IT business solution system.

Pro-active and competitive marketing approach of the marketing department as well the services of specialized marketing and promotion agency;

Promotion of cooperation with farmers

Re-establishing business relations with foreign and domestic past business partners;

Exploration and expansion to new markets;